John Fluevog on Creative Business for My Career Playbook

Client: My Career Playbook
Executive Producer: Doug Kooy
Producer, Director and Editor: Domenico Cutrupi
Host: Scott McGowan
Interviewee: John Fluevog

John Fluevog is a shoe designer. His shoes are noted for their progressive, Art Deco inspired styles. His shoes often include messages — for instance, “Resists alkali, water, acid, fatigue and Satan” engraved into the soles .
John himself is a piece of art and he has a passion for cars is legendary (You should see how he tricked out his Maserati).

John has shoe stores in major cities around the world. We plan on highlighting people from all walks of life who are successful in their chosen fields.
We can learn so much from people who who have paid the price for success.

Born and raised in Vancouver, Canada, Fluevog spent much of his youth at his father’s drive-in ice cream parlour. During this time, he developed a passion for cars, which in turn has provided inspiration for many of his shoe designs. As his company’s website declares, “When he’s drawing a shoe, he’s thinking about a car and, when he’s drawing a car, he’s thinking about a shoe”.

As part of Fluevog’s green philosophy, when he opened his new Gastown store he moved his design office into the store location where customers can watch the design team in action from the first floor showroom. By creating desks out of scaffolding, tables out of fallen old growth oak trees and pipes salvaged from the Alaskan Pipeline, and using recycled carpets and other various cast-off items, John designed an eco-friendly workspace. Fluevog “Angel” soles are resoleable and made from hevea tree latex, a natural latex harvested in Vietnam. Some styles have been made using vegetable tanned leathers. Fluevog has also released remakes of successful styles using hemp instead of leather, making the shoes vegan.

John has gained fans all over the world, known as “Fluevogers”. Some notable fans include Whoopi Goldberg, who wore a pair of John’s Mini “Lover boots” on her first day as co-host on The View, Woody Harrelson, Scarlett Johansson, Robin Williams, Paula Abdul, comedy writer/voice actor Doc Hammer, Neil Patrick Harris, and actor Masi Oka who was seen wearing Fluevogs on many episodes of NBC’s Heroes. The White Stripes own custom red and white Fluevogs. Amanda Palmer has said that she admires his designs, and wears his shoes to advertise his merchandise. Krista Iverson (actress Pascale Hutton), a bush pilot from the TV series Arctic Air, in episode 7, travels to Vancouver and plans to buy a pair of Fluevogs.

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